In an age of infinite online content, measuring the finite distribution of human attention tells the real story. Predata is the only web-based analytics platform that focuses on how online audiences consume and research information — an underutilized data source that represents nearly 90% of all Internet activity.
Unlike industry-standard tools that monitor online content creators and their engagement on social media, forums, and other news sources, Predata’s patented methodology turns anonymized web traffic metadata into quantifiable measures of attention to individual narratives, topics, and themes.
