Technology

Unlock the Other Side of the Internet

While many tools focus on content, content generation and sharing only accounts for 10% of internet user activity. Because of their underlying datasets, these tools can fail to provide data about if, or how, users are engaging with a particular narrative or concept outside the echo chambers of social media.

The Predata platform relies on our patented methodology to quantify online attention to narratives, topics and themes. By leveraging anonymized metadata, the platform turns previously underutilized data sources into measures of online attention.

Capabilities and Features

Capabilities and Features – Left

Predata enables clients to explore shifts in attention on a global scale, uncover indicators and warnings about risk factors, and observe how the online browsing behavior changes over time.

Capabilities and Features – Right

The platform features interactive maps, customizable dashboards and robust analytic tools to support a variety of workflows. From monitoring steady-state environments to in-depth comparative research to alerting on changes over time, our platform is flexible to meet your analytic priorities.

Technology – CTA

With global coverage and 5+ years of historical data, it is a revolutionary analytics software that gives analysts an unmatched understanding of digital behavior.