Supply and Demand

Detect Supply and Demand Shifts

Supply and Demand – 2

In an age of infinite content, measuring the finite distribution of human attention tells the real story. Predata’s web-based analytics platform provides an array of tools to analyze the current and historical shape of online attention.

With Predata, market participants can…


Detect indicators and warnings for supply disruptions or demand shifts.

Surface emerging tail-risks based on shifts in online browsing behavior.

Contextualize the impact of ongoing events by analyzing change in indicators over time.

Supply and Demand – 3

“When audiences are formulating their ideas they do research on it. And [with Predata] we take that information…filter that and magnify those signals in a strategy that will be profitable in those markets.”

— R. Scott Morris, Blackthorne Capital Management

Supply and Demand – 4

The Predata Platform

Alerting and Monitoring

Quickly monitor engagement with key narratives or areas of interest with interactive dashboards and automated alerts.

In-Depth Analytic Tools

Discover off-the-radar trends with analytic tools to quantify how the information environment evolves over time.

Customizable Indicators

Harness the power of Predata’s customizable platform to tailor indicators to support your specific trading strategy.

Pillar Page CTA

Contact Predata to unlock the other side of the internet.