Supply and Demand – 2

In an age of infinite content, measuring the finite distribution of human attention tells the real story. Predata’s web-based analytics platform provides an array of tools to analyze the current and historical shape of online attention.

With Predata, market participants can…

Detect indicators and warnings for supply disruptions or demand shifts.

Surface emerging tail-risks based on shifts in online browsing behavior.

Contextualize the impact of ongoing events by analyzing change in indicators over time.