Information Operations – 2

In an age of infinite content, measuring the finite distribution of human attention tells the real story. Predata’s web-based analytics platform provides an array of tools to measure the effects of a wide variety of messaging campaigns.

With Predata, information operations and communications professionals can…

Discover patterns of behaviors in the information environment.

Identify how target audiences are engaging with particular narratives.

Measure the effectiveness of messaging campaigns on a global scale.