Unlock the Other Side of the Internet
While many tools focus on content, content generation and sharing only accounts for 10% of internet user activity. Because of their underlying datasets, these tools can fail to provide data about if, or how, users are engaging with a particular narrative or concept outside the echo chambers of social media.
The Predata platform relies on our patented methodology to quantify online attention to narratives, topics and themes. By leveraging anonymized metadata, the platform turns previously underutilized data sources into measures of online attention.